First Financial Equity Corporation (FFEC) is one of the largest independently owned, full-service brokerage firms in the southwest. Our San Diego Office takes pride in providing the same outstanding customer service that FFEC has provided clients around the United States since 1985.

FFEC is a full service brokerage firm with no proprietary products.  Our advisors are empowered to follow our guiding principle which is to act in the best interest of our clients.

Whether you are interested in joining our talented group of financial advisors or in becoming one of our highly valued clients, we invite you to contact our office.