Financial Services

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Financial Services

First Financial Equity Corporation is committed to providing superior customer service with state of the art technology and intelligent investment solutions for both the sophisticated and novice investor. The firm offers a full range of investment products and services, including:

Investments

  • Common and Preferred Stock
  • Dimensional Fund Advisors
  • Morningstar Investment Services
  • Mutual Funds and ETF's
  • Options
  • Investment Advisory Services
  • Annuities
  • Corporate and Municipal Bonds
  • U.S. Treasury & Agency Securities
  • CDs and CDARS(Certificate of Deposit Account Registry Service®)
  • REITS

Services

  • Estate/Retirement Planning
  • No Annual Fee for Active Personal & Pension Accounts*
  • Confirmations by Fax/Email
  • Exercise of Employee Stock Options (restrictions apply)
  • Stock and Bond Research
  • Free Checking
  • Web Based Account Information
  • Home, Auto, Business, Long Term Care and Life Insurance
  • Diversified List of Fee Based Advisor Platforms

Customer Service

Our support staff is here to answer questions you may have.

During business hours, our telephone is answered by our receptionist. We believe in customer service and having your call directed to the appropriate person the first time.

Client Protection

For the protection of clients, our custodian, Southwest Securities, Inc. has more than $4.19 billion in assets and $112.9 million in net capital (as of fiscal 2009). All accounts are covered under the Securities Investors Protection Corporation (SIPC) up to $500,000.00 (including up to $100,000 in cash). Our clearing firm, Southwest Securities, has purchased additional security protection to cover the net equity of customers’ accounts up to an aggregate of $100 million. This coverage does not protect against fluctuations in the market value of securities, including loss of principal on any investment or cash. The policy covers only customers’ claims for loss of securities that would have been recoverable except for SIPC’s limits. The policy is renewable annually on March 30th.

First Financial Equity Corporation was founded as an Arizona corporation in 1985. The company is a fully disclosed broker/dealer with transactions clearing through Southwest Securities, a subsidiary of SWS Group, Inc., in Dallas, Texas, which is listed on the NYSE (SWS).

For further information, please contact us at: (480) 951-0079, (800) 687-3800.

*A $35 fee may be charged for inactive accounts. Please see Schedule A of the Customer Information Brochure for details or ask your broker.

   
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